- Clients use QuestionMoms for a variety of reasons:
- - To see if the market likes their new product idea
- - To learn why sales are slower than expected
- - To see how their brand is perceived
- - To learn about their market's buying habits
Below are some lessons learned from clients who used QuestionMoms.com.
"We did a national consumer concept home use test last year that cost us a fortune. Your service can do the same trick! Amazing."
LeeAnn Piazzolo, Founder of DiaperBuds
DiaperBuds: That Explains it
Correcting Misperceptions
The makers of DiaperBuds, a patented vacuum-sealed diaper for moms on the go, needed to know how to get into the pockets of more moms. They knew they had to contend with the challenges of being compared to regular diapers which are purchased in higher quantities at lower prices. What they didn't realize was that some moms were misjudging the quality of the diaper itself. DiaperBuds is a full- size quality diaper, not a temporary spare. But, moms loyal to diaper brands they use, perceive an alternate brand as lower quality. Read More
"I loved the info provided but think I want more now. It is like a drug."
Kara Anderson, Inventor of TheBagHolder
TheBagHolder: Will They Like It?
Going from Invention to Product
The BagHolder is the patented invention of a mom who hopes to make it big on her own. She has a product that every kitchen needs, but she needed to know if moms would buy it before she spend her life savings on manufacturing and marketing. Based on the feedback she received, it's worth the investment. With a few adjustments to her offering and some improvements to the brand, she now knows she's got something big. Read More
"I was surprised by how many people commented on it, but that was because I assumed, oops! Never assume ...Thank you again for this, it is a wonderful tool!"
Tiffany Krumins, Inventor of Ava the Elephant
Ava the Elephant: Never Assume
Improving on a good product
Ava, a talking medicine dropper for children, received a lot of attention on ABC's SharkTank when Ava's inventor, Tiffany Krumins partnered with Barbara Corcoran. She and Barbara invested heavily in the concept design, manufacturing and marketing. They've struggled a bit with retail distribution and customer adoption. The QuestionMoms Questionnaire about Ava was designed to get general feedback on the product and packaging. Read More
