DiaperBuds: That Explains it
The makers of DiaperBuds, a patented vacuum-sealed diaper for moms on the go, needed to know how to get into the pockets of more moms. They knew they had to contend with the challenges of being compared to regular diapers which are purchased in higher quantities at lower prices. What they didn't realize was that some moms were misjudging the quality of the diaper itself. DiaperBuds is a full-size quality diaper, not a temporary spare. But, moms loyal to diaper brands they use, perceive an alternate brand as lower quality.
- 59% of respondents select diapers based on QUALITY or BRAND
- 28% of respondents selected diapers based on price
- 39% questioned the quality of the brand of diaper or expressed that they would prefer to see their brand of diaper in the package
To date, the moms who have used the DiaperBuds diapers have been satisfied with the quality. The makers of DiaperBuds now know they need to communicate that quality effectively and get as many people to try their product so they can experience the quality themselves.
Some of the most valuable information learned from the QuestionMoms Questionnaire about DiaperBuds was the buying trends among moms. DiaperBuds has been successful building online distribution including Amazon.com, Diapers.com and their direct sales site. However, of the moms who responded to the online Questionnaire, only 17 % prefer to purchase diapers online. Only 28% have made purchases from Diapers.com. With approximately 70% of respondents interested in trying or purchasing DiaperBuds, the